With people complaining about over-buying food for a recipe and throwing away the extras, Blue Apron focuses on reducing food waste in both its supply chain and customers’ homes, she says.
Plus, Blue Apron delivers high-quality ingredients right to the customer’s doorstep. Kozlowski says people buy meal kits for three main reasons: meal planning, convenience and food waste.įor many families, meal kits remove the stress of arguing over what to make for dinner every night and provide variety, she says. “Even after things start to open up again, started to see value in the connection with family and the cost savings that comes from cooking at home.”
Research and customer feedback suggest that people will continue cooking at home more after the pandemic, she says. President and CEO Linda Findley Kozlowski thinks the company’s growth in subscribers and revenue will sustain after the pandemic ends. With more people cooking at home, the meal kit delivery service reported 10% growth in net income during the second quarter of this year compared to the same period last year. (Blue Apron) This article is more than 2 years old.Ĭhanging habits sparked by the coronavirus pandemic positioned some companies - such as Blue Apron - to do better than others. Their audience is people they're trying to help think about their food choices.A Blue Apron meal kit. “It makes sense Weight Watchers is trying to get a piece of this. “There’s a version for everyone – paleo, families, plant-based,” New York-based food consultant Brita Rosenheim said about meal kits on the market currently. Until meal kits are launched (later this year), you can find meal plans from Weight Watchers here. Pricing information hasn't been released yet, but we're chomping at the bit to find out! I've done a review of Blue Apron (which is similar) before, but with Weight Watchers it's tough to do meal kits that don't have points values built in. Weight Watchers is finally listening and they're rolling out their OWN meal kits! They're planning on pairing with FreshRealm to launch boxes that include fresh, pre-measured ingredients that you cook at home.
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